For our 100th Anniversary, we launched the new slogan, “We Protect Your American Dream”. The term “American Dream” was first coined by writer and historian James Truslow Adams in his best-selling 1931 book Epic of America. He described it as
"That dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement."
But really, there is no single definition of the American Dream. Its broad meanings have changed continually over the decades, generations and centuries.
“Your” American Dream
Our slogan says “your” because an American Dream is as special, personal and individualized as you are! In broad terms today it might be…
The freedom and independence that comes from owning an automobile.
The safety and security of owning your own home and property.
The economic opportunity to own a farm or start a business.
The equal opportunity to build the life you want according to your ability and ambition.
How we “Protect” Your American Dream
Since 1922, American Insurance has provided the essential products of “insurance” for our customers. Insurance is uniquely designed to remove the financial uncertainty created by losses caused by the hazards and accidents of life, common to us all.
Insurance helps us all build a stable financial future without the fear of losing everything we’ve accumulated and be forced to start over financially time and time again.
American Insurance agents are “Independent” and represent America’s top insurance companies that compete to provide you choices in coverage and low pricing on auto, home, business, health and life insurance.
For 100 years, we have been dedicated to putting you, our customer, first – protecting your assets, your financial future, your potential and the hope of your American Dream.
Thank you, most sincerely, for your continued trust and confidence in us.
The content of FAQ articles are general in nature and are not intended as a substitute for professional legal, financial, or insurance counsel for individuals. Insurance coverage forms vary by issuing company and by state. For specific advice contact us.
American Insurance is an independent insurance agency with offices in Lewiston and Moscow, Idaho.